5 MUST DO Marketing Tools to Grow your Business
Marketing can be a HUGE tool in helping grow your business. There are a gazillion (my favorite word) ways to go about this. I’m going to share a few that have worked for us and you can decide which ones are best for you and your business.
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When we first started out we were in another state attempting to get our name out in completely separate state. We learned a lot during that time and have continued to learn what works and what doesn’t. We firmly believe that your marketing should depend on your style of business. If you’re a traditional wedding photographer, you typically aren’t going to be submitting weddings for features on modern wedding blogs or paying for an ad in modern wedding magazines. So use your judgement and decide what can work for you and get started growing your business!
1 WEB PRESENCE One of the best things that has brought us growth and recognition is having a great website and blog. It’s not something you should slack on. There are many opportunities out there for designing a website. If you’re creative and want to do it yourself but don’t know HTML, ShowIt is a great option. If you prefer to have a blogsite through WordPress, you’ll love ProPhoto designs. You can also check out some of the very talented designers out there if you prefer to let someone else handle it all.
2 SEO is probably the single most important factor in continuing to grow our business. I say continuing because in the beginning there were many amazing wedding photographers that graciously referred us and that was a huge help in getting our business started. People love the internet and people will search for everything. People also like efficiency. If you show up on the first page of Google for what they’re looking for, the odds of you being hired goes WAY up. So do some research on the platforms you use and start working on your SEO.
To learn more about the Basics of SEO go to: SEO 101 BASICS
3 CUSTOMER SERVICE should be a huge part of your marketing plan. If you take a second and think about the places you love to shop or order from, they most likely have provided you great customer service. Customer service starts with being quick to respond, showing your potential clients that they are important to you and your busy schedule. It’s also important to continue showing your potential clients and current clients how important they are to you. You could shoot them an email to see if they need referrals or help with their planning or call them up to chat about their timeline while constantly reassuring them that the day will be great. If you like to follow your clients on social media, show interest in what’s going on in their lives. This is how you not only create great friendships but also an referral system that will continue to work for you in the future.
4 VENDORS are another large part of marketing. This is probably a pretty obvious one, but not always the easiest to figure out. It’s important to remember that vendors are people too. They love seeing your wedding photos, so why not share them? It’s our belief that giving every vendor we’ve worked with access to any photos they were apart of can help strengthen the business and personal relationship with them. Many photographers will argue that their logo should be plastered across them, but we tend to disagree. It’s more important to grow those relationships and have someone on your team than to worry about who might see your logo on a photo. Logo’s overlaid on a photo can also completely ruin the feel of a photo, FYI.
5 Last but not least, SOCIAL MEDIA should be your best friend. Don’t let it take over your life, but certainly keep it close. Facebook and Instagram are the main two platforms we like to use, however, this will completely depend on where your ideal clients hang out. Posting your favorite photos, responding to comments, and tagging vendors involved are all great ways to implement social media.