There is a method to my madness.
1 . On Day 1 I always show my second favorite image. Why? Because I want to start off with a really strong image to catch the attention of the audience. They will think, “Wow! I want to see more!!!”.
2. On Day 2-4, since I shoot newborns and maternity, I like to mix it up between family pictures, images of mom with baby, dad with baby, sibling pictures. I like to let people know that there will be 5 days of sneaks so they keep coming back. On my posts, I number the sneaks so they know if they missed seeing one. For example, I might say:
Nathan & Allison’s maternity Sneak #4: We had several quick outfit changes, so lots of variety. Here are a couple of solo pictures. Only one more sneak to go, stay tuned tomorrow for the last one 
3. On Day 5, for the final image, I save the best for last! The final image is always my top favorite from the session. I also like to announce that it is the last sneak, and if I plan on doing a blog of the images, I leave a cliffhanger so they know to keep watching in the future for the blog. Something like this:
Nathan & Allison’s maternity Sneak #5: Here is it, the last sneak! I hope you loved them as much as I did. These are my favorite from the outdoor solo part of their session. I still have to show you more of the studio pinup pictures, but you will have to wait for the blog to see those. Stay tuned!
The Facebook sneaks are a way for you to see your images sooner and to share with friends and family. I only start posting your sneaks after I receive a signed model release from both parents for all family members that were present at the session. I will post one of my favorite images from your session for 5 days (1 each day) and if I get a lot of comments and likes, I will post more photos, a grand finale, or blog as a thank you. So, you win by getting to see more photos and I win by getting the exposure to my Facebook page. I appreciate the traffic directly to the page, so I ask that you like the image and tag yourself. I also love reading the comments, so tagging yourself encourages your friends and family to comment and then it makes my day to read the nice things people are saying about your photographs. I ask that you do not crop my logo out of the FB pictures and printing of these is not allowed because they are intended for online viewing only. In fact, I do not provide a print release for Facebook sneaks and they are such low resolution that the prints will look horribly pixelated. (http://memoriesbydeanna.com/blog/?p=395)
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Cassie says
I’m assuming you are shoot and burn? Are you doing IPS? This type of image exposure does not work into my workflow as they see the images before the sales session and are not as excited and are less likely to buy. I’m curious if your having success with sharing more than one teaser and IPS.
Deanna says
With my business model, I do a sales consult at the time of the session. I show the products and suggestive sell at that time. So I’m showing the sneaks the week after the shoot, then I do online galleries at the 2-3 week mark so they choose their images and their products at that time. This works for my model, however, if you do IPS meetings and do not show your sneaks until after the IPS meeting, you could potentially still spread out the sneaks over a timespan. The biggest take away is that lumping your sneaks into one post will not net as high of traffic on Facebook. Spreading them out helps reach more viewers. I’d love to hear how you modify this for your business model!
harshita says
Deanna…i love the tips and tricks…i need to definitely use these for facebook sneakpeaks as i hardly reach my fans 🙂 Love those <3
Corey says
I think this would work well for featuring a session after the client orders too. A great way to receive more exposure on Facebook!
sarah sweetman says
I love these tips on how to get more exposure on facebook – I really need to implement some of these ideas as I don’t think I use facebook as a marketing tool near as much as I could or should. thank you for taking the time to share your ideas with us.
Samantha says
Wow Deanna what awesome Facebook tips on gaining social media attention through your imagery. It is so important to be thoughtful in what you post verses any image. I love your very first tip the most though in that you should post your favorites, the ones that speak volumes, that ones that grabbed the viewer. Gorgeous job!
Esther says
Beautiful photos! and this is a great blogpost about how to get exposure on facebook.
Jenny Storment says
Wow what a great tips for getting exposure on facebook. We all need help with this!
Nicola says
This is such a great article on Facebook marketing, Deanna! I’m definitely going to put these tips into practice!
Kathy says
Great idea for maximizing your exposure on Facebook! I know sometimes it can feel like pulling teeth to get a good organic reach these days! Facebook Marketing can seem like a really daunting task, but with your tips, it just might not be too difficult! Thanks for the tips!
Linda says
What an awesome way to create hype. I never thought to spread out sneak peeks and to announce that another one is coming. That is brilliant!